Many studies have shown that the relationship between brand and consumer can go beyond simple interest. and consumers can become attached to a brand and have a kind of “love” feeling towards the brand. Brand love influences customers and helps attract more of them. which means more market share and revenue;. in this type of communication, consumers no longer pay attention to competing brands and defend their favorite brands.
When a consumer creates an emotional relationship with a brand, he is aware of the brand’s news. he is not easily attracted to the competitor’s brand. and even ignores one or two mistakes of the brand.
Love brand makes consumers ignore the price of products. and therefore the brand can have higher prices than its competitors.
Consumers become brand advocates:
Popular brands are protected by their advocates. This is especially true in social media where consumers become brand advocates in times of crisis.
Consumers become brand promoters:
Advocates not only defend their favorite brand but also promote it in their networks.
Attracting top talent by the company: Professionals tend to be part of the structure of brands that are likable and successful to identify with..