Media habits of Generation Z and advertising methods.
This report is prepared to examine the media and advertising habits for Generation Z in Iran. The report is of the Syndicated type and is based on a quantitative study with a sample size of 2300 individuals from 25 major cities in the country. This data was collected in the month of Mehr in the current year (1402). A brief analysis of the results indicates that traditional media such as television, newspapers, magazines, and even home entertainment networks and outdoor media are not considered optimal for targeting Generation Z. In contrast, online media such as social networks, especially Instagram, YouTube, Aparat, and some websites, are considered the best media for reaching this group of audiences.
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