GoToMarket Planning

Entering new markets requires a comprehensive & integrated plan based on data

GoToMarket Planning

Entering new markets requires a comprehensive & integrated plan based on data

GoToMarket Planning


In most cases, the market entry strategy is developed even before the marketing plan. In general, the market entry strategy and GoToMarket Planning consists of 4 main steps, which are:
Step 1: Market Analysis: Assess market size, identify and analyze customer needs, identify competitors and generally evaluate market opportunities
Step 2: Targeting and market selection: In this stage, based on the evaluations, the final target market is selected. The most important tools at this stage are market segmentation and STP.
Step 3: Develop the marketing mix: Based on the selected target market, the marketing mix is ​​determined. Items such as product features, pricing methods, distribution methods, product promotion methods and advertising. In fact, at this stage, the implementation methods of the market entry strategy are determined.
Step 4: Customer Attraction: As mentioned, GoToMarket Planning are usually comprehensive plans and even determine how to reach customers, gain their satisfaction, develop customer relationships and build loyalty among customers. All components of GoToMarket planning are defined in terms of each other, which is why the term market entry strategy is often used to describe it, so that it can reflect the integration and coordination of the elements.

The first and most important step in formulating GoToMarket planning is market analysis, which is usually done with comprehensive market studies. At this stage, extensive research is done to identify the various components of the market and the information obtained from this stage is the basis for making decisions in the next stages. nexlooks, as a leading market research agency, provides comprehensive market information and analysis. This information is provided through pre-prepared reports as well as the definition of new market research projects and analyzed by specialized teams and can finally provide the information needed to develop a step-by-step plan to enter new markets.

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