Market Data Analysis

How to analyze market research data and create added value? How can to extract the solution from the data?

Market Data Analysis

How to analyze market research data and create added value? How can to extract the solution from the data?

Market Data Analysis


Data analysis is a specialized knowledge. Many companies and firms in Iran are not able to analyze the data they collect through market research and make correct and effective decisions based on it. This is why many companies, despite having vast information about customers, competitors and market conditions; But they cannot analyze this information well and make decisions based on it, and also most of their decisions are based on the experience or perception of senior managers. This means that these companies have not been able to Create value from data they have.
In fact, market analysis is the second step after market research. In market research, the information needed to solve a problem or develop a marketing plan is gathered. In the second stage, the collected information is analyzed by data analysis methods so that the collected data can be used in decisions. In fact, market analysis can be defined as a set of data analysis techniques with a marketing approach that provide the conditions to be able to create value from the data collected in the market research phase.
Data Analysis and Market Analysis techniques are a variety of techniques that are mainly based on two combined disciplines: statistics and marketing management. Market analysis can even be considered as a new method and field that specializes in data analysis methods in the field of market. This field and specialty is considered as a new specialty at the international level and is classified as young knowledge. nexlooks is one of the first and largest Iranian agencies active in the field of market analysis and has been able to successfully implement dozens of market analysis projects over the years.

Nexlooks Market Analysis Working Group is ready to serve in the following three main areas:
• Analyze the data in the database of companies and organizations and provide strategies and plans based on this data
• Analysis of data obtained from the implementation of market research projects
• Analyze general industry or market data

Market analysis applies to almost all marketing decisions. However, the most important applications of market analysis are:
• Analysis of consumer behavior
• Customer segmentation
• Competitive analysis and presentation of competitive strategy
• Analyze market size and market trends
• Analyze market opportunities and attractiveness
• Analysis of growth opportunities
• Analyze the effectiveness of advertising and optimize advertising campaigns
• Analysis of the behavior of sales intermediaries, retailers, wholesalers, etc.
• Product analysis (strengths and weaknesses of current products)
• Concept analysis (whether concepts or new product ideas or startup ideas or advertising ideas)

Menu