Simply, growth means improving performance. In the field of marketing, performance improvement can be defined by indicators such as improving market share, increasing sales, increasing profitability, increasing the number of customers, improving customer satisfaction, successful entry into the new markets, launching new products or entering new geographic markets. Growth strategy is the overall approach of the organization to achieve growth. In fact, it is the overall approach of a company to continuous improvement and long-term growth. One organization may seek growth in entering new geographic markets and formulate a growth strategy based on export development, while another company may see growth in increasing the number of its products (product portfolio) and strive to do so. In general, growth is usually pursued with one goal, and that is to increase profitability. In general, the most important growth strategies are:
Market Penetration: means increasing the sales of current products in current markets. Accordingly, increasing market share is a key indicator and the company is trying to convince more customers to buy its products.
Market Expansion: In this case, the company tries to enter its current products and services into new markets. Export and diversity of export target countries are two important indicators in this strategy. This strategy, especially at a time when domestic markets are saturated or there is little potential for growth; It can be useful.
Product Expansion: In this case, growth is pursued through the production of new products and services, and the company strives to offer new products and services to existing markets. Many companies launch new products to the market every year and consider increasing their product portfolio as a development goal.
Diversification: means the simultaneous use of two strategies of product development and market development. In this case, the company produces new products to enter new markets.

At first glance, choosing a growth strategy and implementing it may seem simple. But it is important to note that using any of these strategies is very risky. Also, the implementation of these strategies poses many risks for companies. For example, suppose a company; It intends to apply the product development strategy and produce new products and introduce them to the market. The company will face these questions and risks:
• based on what basis should a new product be selected? How to determine which products can be successful in the Iranian market, for example?
Buying the lines and machinery needed to produce a product will cost the company a lot of money (hundreds to even millions of dollars). If the product fails in the market; This investment will not return.
• How to determine the capacity required to produce a new product? Overproduction or underproduction; Both for companies; It is risky. Excessive capacity for production means excessive investment and wasted resources. Less production capacity also means losing the market and giving competitors market share.
• The production of new products may be quickly imitated by competitors. Therefore, the investment made may not bring the necessary results. Competitors may even be ahead of you; Produce the desired product or market it at a lower price.
All of these are ambiguities that a company faces and increase the company’s investment risk. The only tool that can reduce this risk; is Data. Market Data and knowing the competitors can greatly increase the chances of success of new products entering the market. nexlooks is one of the first companies operating in Iran that specializes in market growth strategies. The main basis of nexlooks is the use of data. This data is collected in the following areas and helps companies to determine and implement a growth strategy: Identify and evaluate market opportunities Full monitoring of competitors and their activities Estimate the size and market value of different ideas and concepts Test the product and identify potential customer feedback on new products and ideas