Media Habits Analysis

This report has been prepared by Nexlooks Market Research Company to examine “media habits and analysis of target groups by different media“. The report is of the Syndicated type and is conducted periodically. The report for Khordad 1402 is based on data collected from 5 provincial centers. In the first section of the report, the analysis of audience behavior is focused on television. The results indicate that television is recognized as a popular medium in the C2DE class. However, it is not considered a suitable medium for conveying messages to young target groups, especially in the AB segment. Therefore, television is not a suitable tool for advertising premium brands, but it has high efficiency in introducing Mass brands, especially economic brands.