Media Consumption


Media consumption includes the set of information and media that a person or group receives. Identifying the media consumption patterns of the target audience is very important for designing the brand communication strategy. Certainly, media consumption in societies, countries, regions, and even families has a different pattern. Understanding the media consumption habits of the target audience helps brands to identify and use the channels and media sources that are most relevant to the target audience. Media consumption is determined by various factors; Such as consumer interests and preferences, financial ability, access, gender, and other social norms that can limit media use. Other factors such as the level of literacy, access to the Internet, and having a mobile phone play a role in determining media consumption habits.

Types of media: 

Modern media are presented in various formats including print media (books, magazines, and newspapers), television, movies, video games, music, mobile phones, various software, and the Internet. Until now, the most widely used form of mass media has been television.

Social media:

Social media is a computer-based technology that enables the sharing of ideas, thoughts, and information through the creation of social networks. Users can engage in social media using a computer, tablet, or smartphone and through the web or web-based software.

The importance of media: 

4 main functions of media are informing, persuading, transmitting culture, and entertaining the audience; Also, the media play an important role in changing the audience’s point of view and influencing public opinion.

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