The ice cream market in Iran has been one of the most stable food markets in the country, which has not experienced many fluctuations in recent years. Analyzing the data of Nexlooks Agency shows that Although the financial value of this market has grown significantly in 2021 (mainly due to inflation and price increases), the weight value of this market has decreased by 2.6% in 2021, which is mainly affected by price increases, Weakness in innovation and failure to present new products to the market. Of course, the market value in economic segments has been accompanied by positive growth and it is expected that this trend will be maintained in 2022. Another reason for the market decline in 2021 was the increase in the sale of ice cream without packaging (open ice cream). In 2019 and 2020, the weight value of the Unpacked segment (without packaging means open ice cream) had decreased significantly, which was mainly affected by the spread of Corona. But in 2021, the weight value of the Unpacked sector increased and it is expected to maintain this trend in 2022.
Regarding the main market players in the Packed Ice Cream sector, Mihan brand is still known as the absolute leader in this market, which alone has more than 43% of the market. In general, based on the data collected from 5 main cities of the country (Tehran, Mashhad, Isfahan, Shiraz and Tabriz); The main brands in this market in order of “market share” are:
- Daity (Zarin Ghazal)
- Other brands